Trend forecasting solutions for people ahead of their time.

If you need to know what will fill consumers’ wardrobes, bathroom shelves, kitchens or even the palms of their hands, WGSN’s proven combination of consumer insight, data and industry expertise will guide you. 

For more than a quarter of a century, we have explained the big macro shifts in consumer lifestyles, values and needs to professionals looking to achieve future product and commercial success.

WGSN In Action

Get Inspired

Understand how changes in consumer behaviour, values and lifestyles are impacting your industry, and gain insights into other industries to broaden your strategic perspective.

Make informed decisions

WGSN's proven approach of combining strategic forecasting with data analysis and expert industry knowledge delivers triple-validated confidence, so you know which trends to invest in.

Turn an idea into action

Our integrated tool helps you share your ideas with your team, view retail and street-style images, travel the world virtually and follow the growth of emerging trends in real-time.

Expand

Go further and align your company's projects and products with future consumer desires through our consultancy team's personalised approach. Our experts integrate into your organisation, collaborating closely to develop tailored strategies for innovation and growth. 

Who uses WGSN in their work? 

Designers and Product Developers

Produced by creatives, for creatives

Our actionable forecasts offer consumer insights, unlimited design inspiration and clear direction – along with the tools to help bring them to life – so designers and product developers can confidently create products that their future customers will want to buy.

Buyers and Planners
Buyers & Planners

Trust your gut, but also trust the numbers

With data-backed insights and buying-specific forecasts, buyers and planners can identify the right trends to invest in and how deeply to commit, ensuring the right product assortment that is both commercially viable and aligned with consumer demand.

Marketing
Marketing

Know how consumers will behave even before they know it themselves

Our in-depth coverage of cultural and behavioural shifts helps professionals develop innovative marketing strategies and enhance brand loyalty. Our forecasts cover local and global insights across industries, markets and demographics, empowering marketers to create impactful communications and brand activations.

Innovation and Stragegy
Innovation & Strategy Professionals

Identify white-space opportunities, harness emerging technologies, define your product roadmap and validate decision-making

Our long-term and near-term intelligence highlights the commercial trends that will resonate with your consumers, empowering you to stay ahead of the competition and lead innovation in your industry.

Subscribing to WGSN drives growth

WGSN subscribers achieve a 7.5% higher profit margin compared with companies that don't subscribe.

Our predictive analytics and trend forecasting enable our customers to create precise product launches aligned with peak consumer demand while optimising inventory management for enhanced profit margins. Simply put, WGSN clients sell out their products at full price on average 4.1 percentage points higher than non-subscribers.
Talk with our team to learn how you can start your subscription and get access to our forecasts. 
 

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A glimpse inside WGSN

Trend Reports
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Over 90% accuracy in our forecasts 

We contextualise global research, quantitative and qualitative data and design directions to deliver strategic forecasts and analytics, which are fundamental to product development, planning and trading.

A hub of inspiration and innovation, WGSN forecasts provide the insights needed to execute more effectively and sustainably.
 

WGSN in numbers

 

Screenshots of the WGSN website on desktop and mobile

25years of forecasting expertise

150+monthly trend forecasts

250+in-house industry and product experts, data analysts and advisory consultants

38cities across six continents tracked for deep local insight

£20minvested yearly in people, technology and content

6,500+clients from startups to Fortune 500 companies

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From the beginning

2024

We launched two new dedicated platforms: Sports & Outdoor and Fashion Buying. These platforms continue our purpose of providing actionable and precise future insights to professionals, helping them create a successful and positive tomorrow

2020-2023

WGSN expanded its global trend expertise to Food & Drink and Consumer Tech. We broadened the reach of our unique consumer-first approach, giving new industries access to groundbreaking forecasts. The new platforms bring insights to support the creation of products consumers will want to eat and drink, as well as standout technology that will enhance their lives.

2018-2019

Interiors and Beauty platforms were born.  Our global industry experts bring the analysis of Beauty and Interiors to the next level, expanding our forecasts to cover in-depth coverage of macro shifts and product development trends that will shape these industries in the coming years.
 

Over 93% accuracy

Our job is to make you and your brand successful. The rigour of our proprietary STEPIC methodology reinforces the accuracy of our forecasts, currently standing at +93%, helping you de-risk decision-making and – crucially – keeping you in profit. 

The science and magic behind WGSN
Our proprietary STEPIC™ methodology is the lens through which we observe and synthesise the disparate factors that converge to become a trend. It empowers us to anticipate signals of change, answer pivotal questions and highlight possible futures for the short, medium and long term. It relies on qualitative and quantitative insights, including WGSN data spread across the five S's: shows (catwalks), social media, shelf (retail SKUs), search and sentiment. This data, combined with the forecast intelligence of our 250+ experts worldwide, makes WGSN the most accurate forecasting tool in the world.

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Data & Analytics

From social media and catwalk shows to ecommerce, search and consumer sentiment, our unique data sources are brought together by our experts to provide incredibly accurate forecasts.

Find out more about our data and forecasting algorithm

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Responsible Business

WGSN is focused on supporting our community and having a positive impact on people, the planet, and the customers we serve.  

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