If you need to know what will fill consumers’ wardrobes, bathroom shelves, kitchens or even the palms of their hands, WGSN’s proven combination of consumer insight, data and industry expertise will guide you.
For more than a quarter of a century, we have explained the big macro shifts in consumer lifestyles, values and needs to professionals looking to achieve future product and commercial success.
WGSN In Action
Get Inspired
Understand how changes in consumer behaviour, values and lifestyles are impacting your industry, and gain insights into other industries to broaden your strategic perspective.
Make informed decisions
WGSN's proven approach of combining strategic forecasting with data analysis and expert industry knowledge delivers triple-validated confidence, so you know which trends to invest in.
Turn an idea into action
Our integrated tool helps you share your ideas with your team, view retail and street-style images, travel the world virtually and follow the growth of emerging trends in real-time.
Expand
Go further and align your company's projects and products with future consumer desires through our consultancy team's personalised approach. Our experts integrate into your organisation, collaborating closely to develop tailored strategies for innovation and growth.
Who uses WGSN in their work?
Designers and Product Developers
Produced by creatives, for creatives
Our actionable forecasts offer consumer insights, unlimited design inspiration and clear direction – along with the tools to help bring them to life – so designers and product developers can confidently create products that their future customers will want to buy.
Buyers & Planners
Trust your gut, but also trust the numbers
With data-backed insights and buying-specific forecasts, buyers and planners can identify the right trends to invest in and how deeply to commit, ensuring the right product assortment that is both commercially viable and aligned with consumer demand.
Marketing
Know how consumers will behave even before they know it themselves
Our in-depth coverage of cultural and behavioural shifts helps professionals develop innovative marketing strategies and enhance brand loyalty. Our forecasts cover local and global insights across industries, markets and demographics, empowering marketers to create impactful communications and brand activations.
Innovation & Strategy Professionals
Identify white-space opportunities, harness emerging technologies, define your product roadmap and validate decision-making
Our long-term and near-term intelligence highlights the commercial trends that will resonate with your consumers, empowering you to stay ahead of the competition and lead innovation in your industry.
Industries
Subscribing to WGSN drives growth
WGSN subscribers achieve a 7.5% higher profit margin compared with companies that don't subscribe.
Our predictive analytics and trend forecasting enable our customers to create precise product launches aligned with peak consumer demand while optimising inventory management for enhanced profit margins. Simply put, WGSN clients sell out their products at full price on average 4.1 percentage points higher than non-subscribers.
Talk with our team to learn how you can start your subscription and get access to our forecasts.
A glimpse inside WGSN
- Trend Reports
- Data Analysis
- WGSN Feed
- Opportunity Calculator
- Creativity tools and resources
- City by City
- Trade show and conferences
- TIP
Trend Reports
Over 90% accuracy in our forecasts
We contextualise global research, quantitative and qualitative data and design directions to deliver strategic forecasts and analytics, which are fundamental to product development, planning and trading.
A hub of inspiration and innovation, WGSN forecasts provide the insights needed to execute more effectively and sustainably.
Data Analysis
WGSN Feed
Opportunity Calculator
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Creativity tools and resources
City by City
Trade show and conferences
TIP
WGSN in numbers
25years of forecasting expertise
150+monthly trend forecasts
250+in-house industry and product experts, data analysts and advisory consultants
38cities across six continents tracked for deep local insight
£20minvested yearly in people, technology and content
6,500+clients from startups to Fortune 500 companies
From the beginning
2024
We launched two new dedicated platforms: Sports & Outdoor and Fashion Buying. These platforms continue our purpose of providing actionable and precise future insights to professionals, helping them create a successful and positive tomorrow
2020-2023
WGSN expanded its global trend expertise to Food & Drink and Consumer Tech. We broadened the reach of our unique consumer-first approach, giving new industries access to groundbreaking forecasts. The new platforms bring insights to support the creation of products consumers will want to eat and drink, as well as standout technology that will enhance their lives.
2018-2019
Interiors and Beauty platforms were born. Our global industry experts bring the analysis of Beauty and Interiors to the next level, expanding our forecasts to cover in-depth coverage of macro shifts and product development trends that will shape these industries in the coming years.
Over 93% accuracy
Our job is to make you and your brand successful. The rigour of our proprietary STEPIC methodology reinforces the accuracy of our forecasts, currently standing at +93%, helping you de-risk decision-making and – crucially – keeping you in profit.
The science and magic behind WGSN
Our proprietary STEPIC™ methodology is the lens through which we observe and synthesise the disparate factors that converge to become a trend. It empowers us to anticipate signals of change, answer pivotal questions and highlight possible futures for the short, medium and long term. It relies on qualitative and quantitative insights, including WGSN data spread across the five S's: shows (catwalks), social media, shelf (retail SKUs), search and sentiment. This data, combined with the forecast intelligence of our 250+ experts worldwide, makes WGSN the most accurate forecasting tool in the world.
Data & Analytics
From social media and catwalk shows to ecommerce, search and consumer sentiment, our unique data sources are brought together by our experts to provide incredibly accurate forecasts.
Find out more about our data and forecasting algorithm
Responsible Business
WGSN is focused on supporting our community and having a positive impact on people, the planet, and the customers we serve.