Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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Your cheat sheet to the A/W 25/26 catwalk colour trends is here!
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.

As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
From Paris to Berlin Fashion Week, the start of the year is always a whirlwind in the trend forecasting industry.