From global sports spectacles to music megafests, 2026 is a high-stakes year for cultural connection. Presented by WGSN’s consumer insights expert, Andrea Bell, it’s time to get ahead of your competitors and recognise the growing impact of culture in 2026 and beyond. 

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On track to become the largest generation with the greatest spending power, Gen Alpha means big business for the beauty industry. Join WGSN’s Senior Beauty Strategist, Hannah Mauser and Beauty Strategist, Caro Bush, on September 18 at 9.30am to discover how Betting on Gen Alpha can position your brand for significant growth and secure future consumers.

Born after 2010, Generation Alpha grew up in a hyperconnected world where identity, self-expression, and purpose go hand in hand. Unlike previous generations, Generation Alpha was born immersed in filters, avatars, virtual influencers, and parallel realities. Discover how this generation's behavior is shaping the market.