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White Papers

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Future Consumer 2027: Emotions

E-Commerce Reinvented - TikTok x WGSN

Top Trends 2025

Case Studies

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How WGSN helped Bella Maison turn travel-inspired ideas into sellout, timeless collections

WGSN helped Bella Maison turn travel inspiration into sellout collections. Operating in a fast-paced Turkish market, the home decor brand utilised WGSN's trend and colour intelligence as the foundation for its creative direction, resulting in the successful "Travel by Bella Maison" collections.

Pastel-colored bath products and lotions on decorative white platforms.

Moose Toys captured the beauty-play sweet spot with help from WGSN

Known for its creativity and innovation, Moose Toys is one of the most forward-thinking toy companies in the world. From global sensations like Bluey to Little Live Pets, Moose pushes beyond conventional play to craft products that surprise and delight consumers worldwide.

GQ Apparel refreshed Thai menswear with Nocturnal Living trends forecasted by WGSN

WGSN’s long-term macro trend insights shaped GQ Apparel’s entire CoolTech underwear launch, from product design and colours inspired by the night sky to marketing concepts and an innovative nightclub launch event.

Sample Forecasts

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Asia Shopper Priorities 2026

Catwalks: Women’s Key Trends S/S 26

TrendCurve 26/27: Alcohol & Low/No

Events

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April 13, 2026

Look to Asia for the Future of Retail: 2026 Shopper Priorities

Virtual

By 2035, APAC will be a $36 trillion consumer market, making it the world's largest. Driven by rapid AI adoption, hyper-local brands, and relentless e-commerce innovation, Asia is now setting the blueprint for the future of global retail.

To win the consumer of tomorrow, you need to look to Asia today.

Woman with blonde afro against a blue background

April 14, 2026

WGSN x in-cosmetics Global

Paris, France

As the Official Research Partner of in-cosmetics Global, our WGSN Beauty expert, Pia Fisher, will deliver an exclusive presentation exploring how GLP-1 medications are reshaping the beauty industry. Learn how to future-proof your portfolio and respond to emerging consumer needs in this evolving landscape.

April 16, 2026

WGSN + IWSR Singapore Trendtalk

Singapore, Singapore

An exclusive WGSN + IWSR trendtalk exploring the shifting values, behaviours and taste preferences shaping the future of the food and beverage alcohol sector.

By invitation only.

Podcasts

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Mar 31, 2026 | 28:22

Lives of Tomorrow: How Fourth Spaces Are Redefining Community

Mar 31, 2026 | 28:49

Create Tomorrow: What Makes Radiant Earth the Colour of 2028?

women in activewear leaning on pile of clothes

Mar 24, 2026 | 29:27

Create Tomorrow: How GLP-1 Drugs Are Reshaping Fashion

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