At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Once siloed experiences, events and culture are emerging as powerful drivers of strategic brand success.
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Across fashion, tech, lifestyle, food and drink, design is shifting from spectacle to support. Here’s what that reveals about consumers in 2026.
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When we talk about the future of luxury, we tend to look forward; the next market, the next trend, the next generation. But what if the next generation of luxury consumers has already arrived?
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NRF Retail’s Big Show, the world’s largest retail trade show, takes place every January. Following last year’s WGSN presentation for 2026, our Head of Consumer Forecasting Cassandra Napoli returned to share how brands can future-proof retail in 2028.
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Insights from WGSN × rEvolution reveal how marketers, product teams and retailers can use gaming culture to achieve growth.
Discover how data and creativity are refining the buyer’s intuition and shaping the future of fashion retail decisions.
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