Explore who kidult consumers are, how they are reversing adulthood trends and how brands can connect with them.
WGSN Insider
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider
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We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
As Gen Beta enters the world, Gen Z parents are leaning on tech to navigate the challenges of raising the next generation
The concept of luxury is undergoing a transformation, particularly for the younger middle class in Asia.
Discover your key to Gen Z in Asia, Fandom Culture.
The Alphas' successors, the Beta generation, born from 2025 onwards, will grow up in a world shaped by AI, global instability and climate crises. But what does this mean in practice?
WGSN Insider
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