Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
Brands are rethinking their strategies to cut through and remain relevant
Emotions are powerful tools that directly influence how we buy. WGSN’s new flagship forecast reveals how your brand’s success will depend on how future consumers respond to your brand’s narrative, products, and the experiences you create.
The 39th edition of South by Southwest took place between in Austin, Texas where WGSN and Grupo Boticário presented the future of beauty.
WGSN Insider
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We explore the key strategies and takeaways from the 59th Super Bowl to focus on for the year ahead
From Paris to Berlin Fashion Week, the start of the year is always a whirlwind in the trend forecasting industry.
Discover your key to Gen Z in Asia, Fandom Culture.
Discover the consumer switch from online microtrends to IRL spaces and the opportunities in personal styling
Your exclusive preview of WGSN’s Top Trends for 2025 and Beyond