How can your brand gain credibility online and IRL? Flex your brand’s cultural relevance to stand out on social media and direct marketing by using slang to appeal to your stan younger consumers.
Consumer interest and participation in snowsports is growing. WGSN Social Analytics goes beyond views and virality, giving you the forecast of the trends to focus on.
Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.
Trending hashtags reveal the key styling moments, aesthetics and gifting direction for Halloween and Autumn occasions, from #BooBaskets to #FallPorches.
We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.
As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.
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Metamodernism has the potential to redefine our current digital culture. This new way of thinking will profoundly influence young people from Generations Z and Alpha, who are digital natives and have profiles that make them particularly receptive to this narrative. So, what are the challenges and opportunities of…
Very much near-forecasting, we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.
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As part of our Top Trends series, we explore the two consumer behaviour trends that will resonate with them the most in 2024, identified by WGSN experts.
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