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With lockdown restrictions being lifted in many parts of the world, consumers are heading back to stores with a vengeance as ‘revenge buying’ – or the post-lockdown spending rebound – hits high streets around the world. Consumers eager to shop in physical stores and from brands they’ve not been able to find online are…

Throughout, our S/S 22 key colours, we have balanced the desire for newness with the need for familiarity, with green, blue and yellow tones that feel reassuring and consistent, and juicy pink and orange tones that bring excitement and optimism to the season. Our final key colour for S/S 22 and named WGSN’s colour of…

Introducing Digital Lavender as our Colour of the Year for 2023.

During this turbulent and tough time, so many of us have found a new reality for working, socialising and parenting, all without leaving our homes. Getting to grips with a new daily routine, social distancing from loved ones and a lot of extra time on our hands can sometimes make us feel overwhelmed and anxious, but…

As we leave the decade that brought us Netflix, Millennial pink, Whatsapp, #ad and meme culture, we truly see just how much can change in 10 years. Looking into the 2020s, increasingly intelligent technologies, social uncertainties, along with efforts to balance careers and lifestyles all contribute to ensure the…

Colour has never been more important in design than now. In a period of peak information and diminishing attention spans, it is your best tool to cut through the clutter and stand out. As more and more consumers are scrutinising brand values and looking to buy into not just a possession, but also a story and a…

As consumer awareness around the climate crisis and fashion’s heavy impact on it increases, sustainability is a key word on everyone’s lips. It’s crucial for brands to build this direction into their strategies, right from the start, in order to cater to a more knowledgeable and aware consumer.

What sits across all areas of design? What can make or break a collection? What does every design season kick off with? Your color palette.

What the next-generation consumer wants from your brand and your products.