Blog

Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.

From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.

A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.

Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.

WGSN analysis suggests the outdoor trend will have consumer longevity that will continue to impact multiple industries.

WGSN's CFO, Patrick Walker, shares his own personal story and experiences around Pride month, and talks about creating positive change and why he’s proud to work at WGSN.

As identified by WGSN, celebrating “minorstones” or small wins will take centre stage in 2026. Read on for this strategy, presented on our Future Consumer 2026 forecast.

How can brands deliver during the cost-of-living crisis for eco-conscious consumers with limited purchasing power? WGSN has identified 'Nature as CEO' as one of the main trends to help brands tackle this dilemma and prioritise sustainability.

Explore the artsy capital of Catalonia which stands out due to its striking retail, hospitality and culture spots.