Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
Get exclusive insights from our latest Global Colour Workshop
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
Popular

More reads
Where is sex and relationships heading? Is there still a future for marriage? Find out in this podcast episode with psychosexual and relationship psychotherapist Jordan Dixon.

Does AI pose an existential threat to designers? WGSN explores how the technology is impacting the creative industry and what it might mean for the future of creativity.
Explore our pick of unmissable exhibitions coming up globally

As July 2023 is declared the hottest month on record globally, UN Secretary-General António Guterres states that “the era of global boiling has arrived”.

WGSN helps the world’s biggest brands ensure they understand the wants and needs of their future consumer. With Gen Z (1997-2012) coming of drinking age, how will this ethnically diverse, wellness-minded, environmentally and socially conscious generation prioritise their spending power?

With the right strategies, migration might be the answer to climate displacement. Discover how we can build a more sustainable and equitable future through just transitions and thoughtful city planning.
