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Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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AI opportunities for brands, innovation in Gen Z nightlife and utilising TikTok trends. That and more on today’s episode.
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We talk political snacks, meme culture and more emerging trends from the annual festival of film, interactive media, music and conferences.
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As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up. 
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TikTok and the rise of niche, the new activewear trends and the anhedonia effect. That and more on today’s episode.
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Look into the future of advertising with Simon Cook, CEO of Lions, organiser of the Cannes Lions International Festival of Creativity.
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Struggling to reach consumers through previously successful methods, beauty brands are turning to entertainment to increase sales and connect with new audiences.
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