Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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As the lines between gender norms blur, men’s make-up takes off, driven by the K-wave with K-pop idols openly wearing and experimenting with make-up.

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