Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

Get exclusive insights from our latest Global Colour Workshop
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
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How can you continue to appeal to consumers who are feeling the squeeze amid rising inflation? Find out in our latest podcast.

Known as the Mother City, Cape Town is the second-most populated city in South Africa. It offers a melting pot of cultures, dynamic industries and many indoor-outdoor activities to be enjoyed.

WGSN explains why hot pink is here to stay, as evidenced by our proprietary catwalk and e-commerce data.

Latin American trends, Shanghai Fashion Week and remaining culturally relevant. That and more on today’s episode.

Stockholm is the go-to reference city for outerwear, well-considered designs and interiors, as well as a vibrant youth market and resale innovators. Explore the inspiring areas of Östermalm and SoFo for multi-brand concept stores and vintage treasures.

The WGSN Sustainability Glossary provides definitions for key concepts and terminology related to environmental, social and economical sustainability throughout the whole supply chain.
