Blog

Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Latest
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
More reads
We explore how experiential and guerilla marketing as well as co-created stunts have helped generate buzz for Charli XCX's new album BRAT.
WGSN Insider WGSN Insider
Immerse yourself in Copenhagen’s cultural scene as the city gears up for key global fashion events.
Global sports brand PUMA works with leader in color excellence Coloro to create 17 federation kit colors.
From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events.
WGSN Insider WGSN Insider
A growing number of consumers are looking for outdoor activities that are less physically demanding and require little prior expertise. Enter: Soft Adventure.
WGSN Insider WGSN Insider
Plan your trip to Paris ahead of the OIympics with a local’s guide to the latest openings across retail, food and culture.
WGSN Insider WGSN Insider