Blog

Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Latest
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
More reads
Sustainability is no longer an abstract concept. We are at an inflection point in the climate crisis and the stakes couldn’t be higher for brands.
WGSN Insider WGSN Insider
Our Future Designers series of blog posts, will introduce you to 15 burgeoning fashion talents from around the world. In the first of these posts, meet CAALO.
WGSN Insider WGSN Insider
As noughties nostalgia continues to drive youth trends, the 2000's Western style emerges as Gen Z's latest aesthetic to watch. Rodeo-inspired fashion taps into social media popularity, vintage authenticity among youth consumers and their yearning for freedom.
WGSN Insider WGSN Insider
As consumers look to versatility and timeless style, a return to classic denim becomes essential. These key trends align with the core consumer drivers WGSN has been tracking. Items will offer a timeless range, with an eye towards considered consumption, all with practical features top of mind.
WGSN Insider WGSN Insider
Sustainability and comfort are key drivers for both women’s and men’s footwear trends for S/S 23, however, two opposing trends emerge, as the great outdoors, crafts and wellbeing provide direction this season, alongside party footwear.
WGSN Insider WGSN Insider
Brands return to commercially proven themes and diversify print offerings across kidswear categories for S/S 22. Across the board, newness is found in joyful basics, returning vacation graphics and emotive expressions. Discover three kids’ prints and graphics trends for next summer.
WGSN Insider WGSN Insider