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Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
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As extreme weather conditions from wildfires to flash floods increase around the world, it’s no surprise the threat posed by the climate crisis feels extremely personal for the youth of today. A joint study by the UN’s Development Programme and the University of Oxford published in January 2021 found that 69% of…
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Over the next 10 years, protection will be one of four major aspects of the future of our homes and the way we live. With security high on the agenda, our homes will be taking on a highly protective role and become a sanctuary.
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Color harmonies are essential to design. Creatives don’t tend to focus on one color, but rather a selection that go well together. Whether for apparel, beauty, tech or interiors, assembling color harmonies can be key to conveying the correct message and mood to your consumer.
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Indigo is said to be the oldest textile dye in the world, with a history that is believed to stem back as early as the Neolithic age.
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At WGSN, we've been tracking the unstoppable rise of mycelium. Called out in our 10 Key Trends for 2021 & Beyond – Mycelium and the mushroom effect – and forecasted in our A/W 22/23 Mushroom Matters trend, mycelium, the vegetative root networks of mushrooms, is growing into a potential new…
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Covid-19 has created a pet boom, with humankind across the world seeking solace, affection and touch from furry friends. WGSN started tracking the recent rise in pet ownership last year and it’s very much a worldwide phenomenon; by 2025, the global pet market will grow by nearly 5%, according to Robeco.
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