Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
WGSN’s Beauty team attended the 56th edition of Cosmoprof Worldwide in Bologna, providing exclusive insights into the biggest trends and innovations shaping the future of beauty.
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WGSN and Coloro present their Key Colours for A/W 25/26, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology.
WGSN CEO Carla Buzasi’s conversation with Sarah Moore, PwC’s UK head of workforce, leaves plenty of food for thought about the ways we work and manage people.

Our planet is currently experiencing a biodiversity crisis caused by human activity. Scientists have called this moment in time the ‘sixth mass extinction’.

For a quarter of a century, WGSN has been at the forefront of forecasting and anticipating some of the most significant market transformations. Its insights have extended well beyond the rise of social media, foreseeing the emergence of trends and shifts that have shaped consumers' lives all over the world. Take a…

WGSN examines how consumers, particularly Gen Xers and Millennials, are redefining beauty standards across society.

The Holidays are coming earlier as consumers seek reprieve amid global uncertainty. So what are shoppers looking for this season?
