Blog

Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
More reads
Gifting in the cost-of-living crisis, festive home styling trends and how to offer a more inclusive shopping experience. That and more on today’s episode.
WGSN Insider WGSN Insider
Is regenerative farming the future of food? What benefits does this approach entail? Why should we even rethink our food systems?
WGSN Insider WGSN Insider
Dive into the global cities at the forefront of metaverse innovation, from physical spaces that harness NFTs to virtual platforms that provide alternatives to everyday environments.
WGSN Insider WGSN Insider
WGSN delves into solar power, which is being explored as a solution for more sustainable design.
WGSN Insider WGSN Insider
Navigating the cost-of-living crisis, the consumer impact of high inflation and product development in food and drink. That and more on today’s episode.
WGSN Insider WGSN Insider
Social media platforms such as TikTok and Twitter have the ability to propel terms to go viral overnight. We analyse three key terms from the 2022 youth cultural lexicon, including phrases, slogans and hashtags that have emerged across the different social platforms.
WGSN Insider WGSN Insider