Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.

We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
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Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.

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Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
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Social media platforms such as TikTok and Twitter have the ability to propel terms to go viral overnight. We analyse three key terms from the 2022 youth cultural lexicon, including phrases, slogans and hashtags that have emerged across the different social platforms.

Metaverse opportunities in China, decolonisation and compostable packaging. That and more on today’s episode.

In the shadow of the cost-of-living crisis, we feature water-efficient products that combat water waste. Why are they set to become the next big thing in the industry?

Trends emerging from fashion week, post-pandemic consumer anxiety and the evolution of low-alcohol beverages. That and more on today’s episode.

As customers return to physical stores and the culture calendar comes alive, London feels energised once more with new shopping experiences, conscious business ideas and inspiring exhibitions.

Barbiecore is seen mainly as a youth-driven trend, but the aesthetic impacts the wider market in different ways. So what is Barbiecore? WGSN breaks it down.
