Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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In 2021 we forecasted Embracing Frugality, where consumers began to adopt a positive mindset around affordability and value, as one of our Big Ideas for 2023. In 2022, as the cost-of-living crisis continues to unfold globally, this sentiment is already more relevant than ever.
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WGSN Fashion shares two key trends and insights from Brand Licensing Europe 2022.
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Sustainability and tech, building consumer loyalty and the rise of the fringe consumer. That and more on today’s episode.
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The beauty industry is seeing a boom in celebrity-owned beauty brands. WGSN looks beyond the hype to discover how these brands are appealing with purpose-led products.
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The city that never sleeps is thriving with exciting new openings, emerging brands and concept stores that cater to tourists and locals alike.
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The next generation of materials, wellbeing in the home and the balance of bold and calming colours. That and more on today’s episode.
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