Blog

Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
Latest
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
More reads
The 2022 wedding boom, the rise in A-beauty and progressing hybrid working. That and more on today’s episode.
WGSN Insider WGSN Insider
Los Angeles is teeming with exciting new store openings and retail experiences that build community through collaborations.
WGSN Insider WGSN Insider
The fabrics of the future, addressing the ageing population and designing consumer electronics for hybrid working. That and more on today’s episode.
WGSN Insider WGSN Insider
Toward the end of 2021, Sonos released its Listen Better Report alongside a climate action plan, which laid out its commitment to a more sustainable future for the business. 
WGSN Insider WGSN Insider
“The ultimate goal around sustainability for packaging is zero waste, so any innovation that removes layers is a step in the right direction,” says Jennifer Creevy, WGSN’s Director of Food & Drink.
WGSN Insider WGSN Insider
Why does data matter in trend forecasting? We find out in this Q&A with WGSN Lead Data Scientist Jack Shipway, as he explains what trend forecasting is in the context of fashion.
WGSN Insider WGSN Insider