Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
Latest
Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
Popular
WGSN Insider
•
WGSN Insider
•
More reads
Barcelona is being revived as the creative and cultural capital of Spain through sustainable innovations and local concepts.
WGSN Insider
•
As we celebrate the 52nd annual Earth Day, brands and organisations should note that it’s not about one-off marketing stunts, but rather a chance to spotlight their long-term climate commitments.
WGSN Insider
•
Sustainability in consumer packaged goods, strategies for reducing new plastic packaging and the cities to visit for creative inspiration. That and more on today’s episode.
WGSN Insider
•
WGSN has been tracking digital assets for years now, but we’re recently seeing a significant rise in engagement across markets, regions, categories and consumer cohorts.
WGSN Insider
•
Released in February and April, the Intergovernmental Panel on Climate Change (IPCC)’s latest reports highlight the impact and scale of climate breakdown, and present the causes and solutions.
WGSN Insider
•
Beauty tech, the impact of meta realities and how 3D fashion is reshaping the supply chain. That and more on today’s episode.
WGSN Insider
•