At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
Latest
Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
WGSN Insider
•
India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
WGSN Insider
•
More reads
WGSN's Fashion team reflects on Giorgio Armani's extraordinary life and the enduring legacy he leaves behind.
Take a sneak peek at one of the four strategies that will help you stand out and appeal to shoppers in this increasingly competitive space.
WGSN Insider
•
As brands fight for consumers’ attention and social media becomes less social, we explore how optimism will be increasingly linked to daily life, challenging the perception of reality as AI and technology advance.
WGSN Insider
•
With actionable strategies you can use to brighten up your next campaign, powered by Pulse.
Get an exclusive behind-the-scenes peek into WGSN's catwalk image tagging process and use of AI from our digital asset expert Cassandra Rosenthal.
Cassandra Rosenthal
•
For too long, most buyers have relied on spreadsheets and old sales data, hoping past performance will predict future demand. But the world’s moved on, and so has the way that smart buyers work.
WGSN Insider
•