At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Discover the key fashion trends showcased on the S/S 26 catwalks, as confirmed by WGSN, the global authority in trend and consumption forecasting.
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As Gen Z comes of age in a fast-changing India, diverse worldviews will shape their attitudes to spending, working and relationships, such as rising living costs and a re-evaluation of old traditions. Authentically connecting to this cohort will influence brands’ long-term success.
WGSN, Coloro and British Beauty Week are proud to partner to launch the Key Colours for Beauty for A/W 27/28.
How do emotion and colour influence brand-consumer relationships?
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Cultural and social shifts redefine consumption patterns, expectations of experience and even economic models. Ignoring these signals means risking the development of solutions for a world that no longer exists. This is where cultural intelligence must come into play.
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Long story short, colour should never be an afterthought.
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