At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Our Moscow Inspiration City Guide explores the hidden gems and homegrown creative scene of this enigmatic destination, where Moscovites have rediscovered the local.
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As extreme weather conditions from wildfires to flash floods increase around the world, it’s no surprise the threat posed by the climate crisis feels extremely personal for the youth of today. A joint study by the UN’s Development Programme and the University of Oxford published in January 2021 found that 69% of…
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Over the next 10 years, protection will be one of four major aspects of the future of our homes and the way we live. With security high on the agenda, our homes will be taking on a highly protective role and become a sanctuary.
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