Blog

Check out the main fashion week trends and analytical data for A/W 25/26 confirmed by WGSN, the global authority on trend forecasting and consumer insight.
WGSN Insider WGSN Insider
We identify two emerging customer priorities that will significantly impact all industries in 2025 and beyond.
Latest
Learn about the consumer profiles that will dictate decision-making until 2027, according to WGSN, and the best strategies to win their loyalty and trust, as pointed out at Web Summit Rio 2025.
WGSN Insider WGSN Insider
Nu Boheme remains the dominant aesthetic for young women, with an overall shift from hyper-feminine styles to an edgier direction.
More reads
Having risen in the rankings of top cities to live in and attracting new talent, Lisbon has a laid-back vibe, eco-conscious lifestyle shops and inventive gastronomic experiences.
WGSN Insider WGSN Insider
In recent history, pink has been designated ‘feminine’, but that is no longer the case. The colour is being embraced across all genders and demographics. 
WGSN Insider WGSN Insider
Street style from around the world, festival fashion and what we’re drinking this summer. That and more on today’s episode. 
WGSN Insider WGSN Insider
Lights, darks and all the shades in between… Discover different pairings of colours with purple.
WGSN Insider WGSN Insider
The impact of inflation and surging gas prices, the future of transportation and the effect of travel disruption on clothing purchases. That and more on today’s episode.
WGSN Insider WGSN Insider
After pastel pinks dominated e-commerce assortments during the pandemic, digital-friendly brights have taken over the catwalks and social media. Pastels are in decline as the market shifts into bright, medium and dark pink. Using our AI-driven TrendCurve+ methodology, we spotlight pink apparel in the US women’s market…