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Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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Known for their optimistic take on fashion, brands in Copenhagen balanced seasonal #DopamineBrights with streamlined designs that offer longevity. Hi-lo styling adds to the typical Scandi laid-back attitude, balanced by a more subversive, distinctive #OffKilter design. We explore five key trends from Copenhagen…
In this Q&A with Morgan Spaulding, Data Analyst at WGSN, we explore our Shows data, the first of our five data sources, and why this is key in our trend forecasting process.
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“If food waste was a country, it would be the third biggest emitter of greenhouse gases behind the US and China,” Claire Lancaster, Head of Food & Drink at WGSN, says about the environmental impact of food waste.
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Emerging influences from Africa, how Pride celebrations influence beauty and fashion and what’s next for plus-size fashion. That and more on today’s episode.
From the Espresso Martini to the Shirley Temple, find out how brands are leveraging nostalgia to introduce innovative formats of familiar drinks.
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Having risen in the rankings of top cities to live in and attracting new talent, Lisbon has a laid-back vibe, eco-conscious lifestyle shops and inventive gastronomic experiences.
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