Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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This week we throw the spotlight on outdoor lifestyles, a topic we’ve been closely tracking at WGSN.

As the pandemic creates disruption for the third Lunar New Year in a row, consumers across Asia are adapting and finding new ways to shop and celebrate this important traditional festival.

Advances in CMF, social commerce in the US and how the caring economy will impact the home. That and more on today’s episode.

In the last of our six-part series covering some of our top trends forecasts for 2022 and beyond, we’re highlighting two trends – kelp and baijiu – as curated by our experts from WGSN Food & Drink.

Data analytics in fashion, the health concerns of the near future and better innovations to win shelf space. That and more in today’s episode.

As we head further into 2022, brands are wanting to develop their strategies for the year ahead, yet they’re facing challenges unique to this period in time. Amid the pandemic and a digital transformation in retail, difficulties arise in navigating particular situations, from differing regulatory landscapes to…
