Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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CES returned earlier this month for another round of tech innovations and at WGSN Consumer Tech, we have much to be excited about, too. Read on to discover two trends – sonic encounters and flying taxis – as part of our series covering our top trends forecasted for 2022 and beyond.

Brands and designers created a raft of innovative solutions for sustainable gift packaging to ensure consumers could enjoy a more environmentally friendly Holiday season.

New routines are emerging to suit consumer attitudes, behaviours and habits that have shifted during the pandemic. In beauty, this means prizing certain ingredients that soothe and benefit skin and hair as well as turning to waterless formats in all kinds of products.

Trends as a strategic tool, eco-friendly tech and how heritage brands can appeal to Gen Z consumers. That and more on today’s episode.

As much of the world reopens, relaxed restrictions see people returning to the office, prompting governments and business alike to re-evaluate the physical workspace through a hospitality lens. Meanwhile, hoteliers, restaurateurs and plant parents are branching out and taking full-sized trees indoors.

The renaissance in psychedelics is giving rise to swathes of new startups in the travel, wellness and health space.
