Brands are rethinking their strategies to cut through and remain relevant
The latest WGSN x Coloro Key Colours forecast is here – here’s what you need to know.
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Amid digital fatigue and overstimulation, consumers will seek to migrate to IRL brand communities in search of belonging and real connections – a key trend for 2027.
There’s no sugarcoating it: Dubai chocolate has become a viral obsession.
Luminous Blue is the WGSN x Coloro Colour of the Year for 2027. Learn why it was chosen and how you can use it.
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We are seeing waves of activism around the world as people become aware of the power they have to drive change. One way is through the products they choose to support, which brands are responding to by building customer feedback loops. Looking ahead, the younger generation – in particular Gen Z – has already started…
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Avatar engagement in China, the crafting demographic and sustainable colour planning. That and more on today’s episode.
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Every year we reveal our highly anticipated Top Trends for the coming 12 months and beyond. In 2021, as we lived with the continuing effects of the pandemic, we experienced the accelerated rise of genuinfluencers and gamified retail, which we forecast at the tail end of 2020. So what’s coming next?
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Get inspired by our list of unmissable exhibitions and cultural events for Spring 2022, handpicked by our team of global experts.
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Consumer marketing, packaging innovations and homes of the future. That and more on today’s episode.
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As we usher in 2022, much of the world is in a festive mood having celebrated Christmas, Pancha Ganapati and New Year’s Day, or awaiting the arrival of the Lunar New Year.
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