What we offer
Pinpoint your buying
Combine your expertise with our data-driven forecasts to make more precise buying decisions during pre-season planning. We help you spot major category shifts and define the optimal structure of your range, reducing risk and validating your gut instinct.
Create a commercial selection of products
Understand product direction and the key trends to back, with clear guidance on how deeply to invest. We help you navigate the season’s must-haves for items, colours, materials, details, prints, and graphics so you’re well-equipped and prepared for high-pressure discussions.
Maximise profitability and reduce markdowns
React quickly to market conditions by making seasonal adjustments before they impact sales. We enable you to benchmark performance against the industry to understand key shifts and areas of consumer interest that signal growth opportunities. Identify successes while quantifying missed opportunities to prepare better for trading and hindsight reviews.
Predictive analytics and market intelligence
Short- and long-lead intelligence, from in-season reaction to 18 months, organised according to the product-to-market lifecycle and customised to your market and category, so you can invest for future consumer demand.
Bespoke, interactive buying tools
Calibrate your historical sales information with our future forecasting to accurately size potential items for your range and build your optimal assortment.
TrendCurve AI
AI-powered forecasts across key markets, categories and trends. Our TrendCurve AI model combines inputs from multiple data sources, applying deep machine-learning algorithms to generate trend projections across thousands of key items, silhouettes, prints, colours and design details.
TikTok Trading
Using our proprietary data, we tell you how to trade into the TikTok hype cycle by re-merchandising existing products to achieve true speed-to-market.
Trade show coverage
Get the latest trends, as well as the key items and brands, direct from the world’s most important trade shows to assist your product development and buying.
Explore more features
Every team gets better with WGSN
Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.
Innovation & Insights
Validate strategic planning through the most in-depth understanding of the sentiments that will drive purchases and brand loyalty so you can successfully meet future consumer demand and stay ahead.
Design
Enhance creativity, validate design concepts and develop commercially successful products using our precise and actionable forecasts for consumer behaviour, lifestyle trends and product design, all supported by our unmatched design tools.
Buying & Merchandising
Optimise seasonal planning and de-risk decision-making with buying-specific and AI-powered forecasts and tools, helping you to identify which trends to back, how deeply and when.
Marketing & Brand
Discover global forecasts that highlight new opportunities and create more compelling content, campaigns and communications that drive authentic connection with your future consumers.