What we offer
Tune into the trends that will drive demand
WGSN does the hard work to identify the fashion trends that will work for you, ensuring your brand's commercial success.
Identify the details that make the difference
The right design details define market winners. We pinpoint specific silhouettes, prints and materials to help your collections stay ahead of the curve.
Validate your designs with our data and proof points
Design is an art, but it's also a business. We provide the data-driven evidence and market validation needed to secure buy-in from buyers, merchandisers, and decision-makers.
The most trusted future fashion forecasts
We forecast up to five seasons ahead with increasing specificity as each season approaches, starting with our Fashion Aesthetic Drivers forecast. Our team constantly evaluates and adds granularity as the seasons approach, delivering extremely accurate and detailed forecasts with 94% accuracy* up to a year ahead using our proprietary TrendCurve AI model. This helps you design with confidence and align with future market demand.
*WGSN Fashion TrendCurve AI model combines data from multiple sources, applying deep machine-learning algorithms enhanced by analyst-in-the-loop expertise to generate trend projections with 94% accuracy.
Design tools & resources
Our unrivalled design tools and resources give you the inspiration and direction you need to apply fashion trends, including Coloro and Pantone libraries, and royalty-free prints, graphics and 2D and 3D CAD designs, giving you the space to focus on creativity and bring new products to life faster.
Colour Intelligence
See which colours will boost your business with our Colour Forecast reports and mood stories for apparel, activewear, footwear, accessories, intimates and swim, ensuring you make the right colour selection with the support of our global data.
Catwalk and trade show coverage
We provide a dedicated catwalk experience, from live coverage to post-show analytics to get you the information faster. We also bring you the latest trends, key items and brands direct from the floors of the world’s most important trade shows, giving you the clarity you need to back your product development and buying decisions with real-world inspiration.
Explore more features
Every team gets better with WGSN
Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.
Design
Enhance creativity, validate design concepts and develop commercially successful products using our precise and actionable forecasts for consumer behaviour, lifestyle trends and product design, all supported by our unmatched design tools.
Buying & Merchandising
Optimise seasonal planning and de-risk decision-making with buying-specific and AI-powered forecasts and tools, helping you to identify which fashion trends to back, how deeply and when.
Marketing & Brand
Discover global forecasts that highlight new opportunities and create more compelling content, campaigns and communications that drive authentic connection with your future consumers.
Innovation & Insights
Validate strategic planning through the most in-depth understanding of the sentiments that will drive purchases and brand loyalty so you can successfully meet future consumer demand and stay ahead.