Our future-proof trend intelligence and buying forecasts minimise risk across every decision-making level, whether shaping strategy, leading a team, or overseeing a specific category. Timely and market-customised, our insights empower the creation of commercially successful assortments, moving beyond the reliance on historical data and gut instinct.
WGSN helps Buyers & Merchandisers
Know which trends to back
Understand the key trends to back next and how deeply to invest, with AI-powered forecasts across key markets, categories and trends to help you accurately invest for future consumer demand.
Identify the financial opportunity of a projected or missed buy
Size the financial opportunities for an item or category using your data and WGSN’s predictive analytics with our Opportunity Calculator tool.
Build the optimal assortment
Turn past sales into future success with our Assortment Builder, using predictive analytics to deliver market-aligned, future-proof assortments.
Reduce risk and validate gut instinct
WGSN blends deep industry expertise with unmatched data capabilities to deliver expert-validated, buying-specific intelligence.
With us, you can
Sell at full price
Backed by our predictive analytics and trend forecasting, WGSN clients achieve full-price sell-through rates that are 4.1 percentage points higher on average compared to non-subscribers.
Move first
Stay ahead of competitors by being the first to identify the emerging consumer and product trends.
Maintain customer loyalty
Anticipate and deliver the trends consumers will look for, consistently satisfying future consumer demand and establishing your brand as their trusted reference point.