What we offer
Never miss an opportunity
Gain market share and competitive advantage with forecasts into the macro trends driving change across your industry, which uncover white space opportunities.
Differentiate with design
Create compelling products that stand out to your consumers across price points and experiences, with strategic and data-driven design direction in form and function, colour, material, finish, graphics and sustainability.
Develop your category successfully
Know which trends and products are peaking so you can make informed product range decisions and drive sales.
Essential future forecasts
Our unique in-depth coverage of consumer, lifestyle and product design trends, from up-to-the-minute trends and one-, two-, five- and 10-year strategic forecasts, empowers you to design best-in-class products.
Design direction
Create products that stand out to your customers with our colour, material, form and function, finish and graphics forecasts. Our colour forecasts, including seasonal edits specific to the sports and outdoor industry, will boost your business.
Sustainability and legislation
Our forecasts simplify sustainability implementation. Through material trends, systemic insights and business model alternatives, we provide concrete solutions that help customers create meaningful change.
Trade show coverage
Get the latest trends, themes, innovations, brands and products from the world’s most important sports and outdoor trade shows to support your product development, buying, design and CMF.
Explore more features
Every team gets better with WGSN
Our forecasts support better decision-making across departments, enhancing efficiency and driving commercial success. No matter which team you’re in, we provide actionable insights that address both business goals and consumer needs.
Consumer Insight & Strategy
Map consumer demand through in-depth understanding of what consumers value now, what they’ll desire next and how they’ll think and feel in the years ahead.
Design
Create lifestyle-driven products that resonate with your future consumers by staying ahead of the visual design and aesthetic trends.
Buying & Merchandising
We help you create cohesive product lines across gear and equipment, enabling you to merchandise your collection with clarity and purpose while effectively showcasing brand identity and seasonal themes in both retail and marketing.
Marketing & Brand
Know how and where to launch products effectively through our in-depth coverage of consumer and platform updates with both a global and local focus.