At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Get inspired by our curated travel guide with local insider Charlotte Browning, highlighting some of the city’s main design spots, activewear shops and culinary finds.
Trending hashtags reveal the key styling moments, aesthetics and gifting direction for Halloween and Autumn occasions, from #BooBaskets to #FallPorches.
We outline one of our key strategies to help brands and retailers stand out and make the most of the Diwali opportunity.
Discover WGSN and Coloro’s Key Colours for A/W 26/27, which will reflect the need for balance, excitement and stability and explore how these colours will be essential across industries and regions, shaping trends and influencing decision-making around the world.
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Make the most of the capital of fashion and design as the city hits its seasonal highlights, with local WGSN insider Diana Lee.
Our interior trend forecasting experts were on the ground for the September edition of Maison & Objet in Paris, checking out the latest trends from emerging designers and businesses showcasing their recent launches and innovations for 2025.