At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Thanksgiving festivities will reflect rising cuisines, new sentiments towards flavour and taste, wellness goals and environmental concerns.
Discover opportunities for brands to capitalise on this new market and support new types of celebrations in 2026.
Autumn/Winter 2024 Buying strategy: re-merchandise your goth-inspired collections
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Join WGSN and Coloro behind the scenes of the expert selection process for the Colour of the Year and Key Colours.
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Get a behind-the-scenes look into the creation of AI images in fashion from WGSN Digital Asset Specialist & AI Image Analyst Ryan Parry.