At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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WGSN has been tracking the rise of plant-based diets and lifestyles for years, but only recently has the desire for non-animal proteins hit the mainstream, from plant-based meat to plant-based dairy.
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Delve into the Rose City with our Portland 2021: Inspiration Guide, where our insider, Cassandra Rosenthal, highlights a metropolis surrounded by nature, with a thriving creative, retail and culinary scene that prioritises community over competition and supports local, sustainable enterprises.
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The metaverse is currently a hot topic. In July 2021, Mark Zuckerberg declared the future of Facebook to be the metaverse, but this as a concept is not new – author Neal Stephenson first coined the term in his 1992 sci-fi novel Snow Crash.
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From flesh-flashing cutouts and rising hemlines to palettes of acidic brights, LFW designers focused on a feeling of freedom and the return of mood-boosting dressing. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the second stop in Fashion Month.
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WGSN has made our name forecasting trends in fashion, beauty, food and drink, interiors and consumer lifestyles. We now turn our attention to the exciting world of consumer tech.
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Joy, positivity and resilience were the key sentiments across New York, as designers celebrated the return of the first IRL shows since the onset of the pandemic. Here, our Senior Editor of The Fashion Feed, Polly Walters, calls out six not-to-miss trends from the first stop of Fashion Month.
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