At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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The WGSN Beauty team was on the ground at Cosmoprof Worldwide 2024, checking the trends and products presented by the 3,000+ exhibitors.
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The global secondhand apparel market is set to grow three times faster* than the global apparel market, with Gen Z leading adoption. Coupled with the cost-of-living crisis, Gen Z will continue to power the thrift movement in search of more affordable alternatives in the year ahead.
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Just in time for Coachella, we round up the latest inspiring retail, food and culture concepts to check out in Los Angeles. Discover our hit list of newness and plan your trip with our city guide.
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Overproduction remains one of the fashion industry’s biggest problems, but it doesn’t have to be this way. To help brands solve this problem, WGSN has teamed up with OC&C to reveal how more accurate forecasting can be used to tackle overproduction head on.
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As the Autumn/Winter 2024 catwalk season comes to a close, discover the top three need-to-know trends from Paris Fashion Week that will last beyond the runway highlighted by WGSN experts.
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Overproduction is a long-lasting, deep-rooted problem in the apparel industry. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated.
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