At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Why is 2024 set for a warm glow? Special guest Petra Lundgren, colour trend forecaster for global fashion brand H&M, joins WGSN’s head of colour Urangoo Samba to discuss WGSN’s colour of the year, Apricot Crush
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As Copenhagen Fashion Week kick-starts the A/W 24/25 collections, we're seeing our predictions for the new season come alive on the catwalks. The three key trends WGSN spotted at the Copenhagen Fashion Week catwalks are: understated cool, romantic yet rebellious and hyper-feminine details.
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WGSN CEO Carla Buzasi talks about the future of sex, sex tech investment, and how porn is impacting young people with guest Cindy Gallop.
Former advertising executive Cindy is the founder of Make Love Not Porn, a user-generated video-sharing platform. A sex-tech pioneer, she aims to build a community to promote…
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2024 tech trends: WGSN experts reveal the top consumer tech trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the consumer tech space this year.
Auto-tainment and AI co-creation will resonate with consumers in 2024, among key trends picked by our experts.
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WGSN's experts reveal the beauty trends for 2024. Read on to get essential insights into product development and consumer behaviour influencing the beauty industry this year.
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Today, we announce a significant milestone for WGSN. After over twenty-five years of pioneering trend forecasting and collaborating with the world's leading brands, we have exciting news to share. We have completed an acquisition agreement with Apax Partners LLP, a global private equity advisory firm, creating a…