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At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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Our Cape Town Inspiration City guide lets you explore the highlights like a local, but virtually while travel is restricted. As a cultural melting pot with a distinct character, this South African city's dynamic creative community combines the best of tech, fashion and hospitality.
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Influencer fatigue, marketing high-fat foods and making cryptocurrencies the norm. That and more on today’s episode. 
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Circular retail destinations are growing in prevalence as retailers seek to align with consumer desire for sustainable living. In the US, the secondhand market is set to reach $77bn within the next five years and people are looking for ways to ensure the longevity of their purchases.
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Brands in the metaverse, post-pandemic beauty and the battle of bricks and mortar versus e-commerce. That and more on today’s episode. 
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In our white paper, Create Better, we outlined some business strategies to develop systems and products that respond to the climate crisis. Now, we’re introducing a must-know approach for designers keen to create a positive impact – regenerative design.
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In the last of our Create Better white paper insights, we look at interiors and how retailers and brands are extending the life of products.
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