At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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A joyful mood appeared across menswear and womenswear this season. For menswear, collections spell out a cautious but hopeful mood as textile directions temper relaxed tailoring looks and high-shine satins with practical linens and textured classics. While for womenswear, party and occasion looks stole the show this…
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Creative layers, joyful colours, playful materials and kitsch motifs drive the design direction for S/S 23 accessory trends. Joyful Expression and Noughties Nostalgia play a key role in these trends, that look at ear-to-ankle items.
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Intelligent and versatile designs for fluid home-work-play lifestyles, the shift towards outdoors and design with an escapist edge are forecast to shape A/W 22/23 menswear. Discover how these trends are playing out in three distinct categories.
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Hyper-functional details and joyful accents come into sharp focus for S/S 22 menswear, as consumers prioritise purchases that are uplifting and versatile.
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We called bast fibres as one of our Top Trends for 2022. Key when considering textiles, these fibre crops are set to grow as the fashion industry diversifies away from cotton. Plant-based bast fibres – led by linen and including hemp, ramie and jute – are gaining traction due to their potential to drive regenerative…
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Let’s talk about sex. It’s always been a hot topic, but what’s exciting is that the conversation is expanding.
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