At SXSW 2026, WGSN explores how intentional consumption and moderation are reshaping consumer behaviour, and what brands must do next.
Explore how A/W 26/27 designers reclaim human authorship, embrace imperfection and stand out on the runway in the age of AI-generated imagery.
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Once upon a time, shopping was just a transaction. In Asia, it’s becoming a curious world of discovery, play and seamless AI.
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India’s Gen Z is often framed as bold and disruptive. But in tier 2 and 3 cities*, the reality in the coming years is far more nuanced. Young consumers beyond the metros are not rejecting tradition outright, but are learning to live with it on their own terms.
From classic, timeless styles to sporty aesthetics, these are the trends that will dominate the upcoming A/W 26/27 Womenswear runway.
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The Spanish capital has found a silver lining beyond the pandemic and made renaissance its theme for 2021. Spaniards moving back home and newcomers avoiding harsher restrictions elsewhere have brought the city a new creative energy.
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WGSN data shows that sustainability continues to be a key priority, with the topic remaining relevant among beauty, fashion, interiors and food and drink influencers across social media. Furthermore, a 2020 World Economic Forum survey of 21,000 people from 28 countries found that 86% want to see more sustainable and…
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Our podcast regularly turns its spotlight on a business leading the way in some of the fastest-growing trend areas impacting design today. With sustainability front and centre, Copenhagen Fashion Week is on a mission to change the way the fashion industry thinks about its impact on the environment and the world around…
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The wider concept of gender identity has altered in the public consciousness over the past decade, with a more positive understanding that gender is fluid and not binary. Similarly, masculinity is being reshaped; rather than a hackneyed set of stereotypes, it’s now viewed as a spectrum.
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Explore the multicultural city through our latest Singapore: Inspiration City 2021 report, in which WGSN’s data researcher Alison Ho shares her top picks in innovations and creativity.
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At WGSN, we’ve been tracking the growth of robotics – a global market that will reach $38.3bn by 2024, according to consultancy firm Frost & Sullivan. During the pandemic, robots moved from manufacturing lines to service roles.
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